11
Sep

~ What MySpace Can Do For You ~

   Posted by: Lynnette   in Free & Easy Publicity

I joined MySpace and put up just a very basic page, so that in the future (when I’m oh so famous ;>) ) people can find me on there and read a little bit about me. Being on MySpace allows people to ’stumble upon’ me and find out about my books.

Signing up is easy - just go to www.myspace.com and click ’sign-up’. You will then be walked through the steps you need to take.

You can Google to find free backgrounds to ’spiff up’ your space. They are very easy to install. And usually the creator of the template you pick will have instructions on how to insert their code into MySpace to make it work right. Since there are a gazillion sites out there that claim to be free, but really are not, I will give you the name of the place I used that really was free. (They do ask that you leave the link to their site on the template.) I used ILoveYourSpace to find my free layout. You don’t have to give them your email address or any information.

The way to insert an ILoveYourSpace layout to MySpace is very simple.

     1. Find the layout that you like.
     2. Copy the code for that layout.
     3. Go to ‘edit profile’ on your MySpace
     4. Paste the code at the end of your About Me section.

You can see what MySpace looks like by clicking here. You can see that it is nothing fancy - but I’ve had people looking at my site and it is free advertisement. I used the MySpace blog to point people back to my webpage. I also linked from MySpace to my YouTube video to get more exposure for it.

Chances are you already have several friends that have MySpace sites - so why not sign up and try it? It only took me about an hour to set up. (And most of that was searching for a template.)

Once you get set up I would love to see your page. And I’d be happy to add you to my friends list.

On your computer you should have a free little program called Windows Movie Maker. It should be at Start/Programs/Windows Movie Maker (in XP). If you don’t have it already you can get it here. While I’m not really impressed with Windows Movie Maker, we will discuss the use of it here since it is free.

Open WMM and in the left hand column click on ‘import pictures’. Then import your music and sounds from the ‘import music’ link at the same location. Save this collection under a recognizable name for future use.

Towards the bottom of WMM you will see ’show storyboard’ and if you click it it will change to ’show timeline’. Make sure you are on the timeline. Then select the music piece you want to use for your opening and drag it to the audio track. If needed, you can clip the track. Just drag the ends of the track to the correct point. (You can see more details of the timeline view by clicking the ‘+’ magnifying button.) Right clicking on the track will give you options for volume, fade in, fade out, etc. If you have a second (or more) piece of music that you want to use, drag it down to the audio track too and edit it to your specifications.

Now you can start dragging pictures to the Video track. (If you magnify your timeline so that it is as large as it will go, these next steps will be easier for you.) I like to have my pictures change on the beats of the music. This means that you will need to lengthen or shorten your picture duration to match your music. On the audio track you can see the pattern your music makes. This will help you to match the beats. Keep in mind that if you are going to add words to your pictures they will need to be visible long enough for people to read the words. So you may need to skip a couple beats to make this work.

Once you have your pictures approximately where you want them to be, you can start adding your synopsis. Select your starting picture, make sure that the menu under ‘edit movie’ is showing, and click on ‘Make Titles or Credits’. Select the appropriate option you want and enter and edit your text. Keep your written segments short and concise so that the end-viewer will not have trouble following your train of thought. Repeat this process for all pictures you want to add words on.

Once all your words are entered, you can start adding video effects and transitions. Have fun experimenting with these because they will add panache to your movie. These will slightly change your transitions from one picture to the next so you may have to do a little more editing on the length of your pictures to get them to transition at the correct time to match your music.

If you want to add sound effects you will need to finish your movie (as we will talk about in a moment) and then reimport it as a video. Then you will be able to add a second layer of sound to the movie.

To finish your movie click on Finish Movie/Save to my computer. I just saved it with the preinserted settings and some people were having trouble getting mine to stream, so you might want to save yours a little smaller.

That’s it! You did it! Way to go. You are now ready to upload your movie to YouTube or GodTube.

I would love to see your movie so please comment with a link to yours.

Next time we’ll talk about something else. See you then.

25
Aug

The Making of a Book Trailer ~ Day 3

   Posted by: Lynnette   in Creating a Book Trailer

Okay, so you have your pictures and have a pretty good idea of where you are headed.

Now, I suggest that you sit down and write out the short synopsis of your book that you will use in making the trailer. Remember to keep it short! Your trailer should not exceed 3 minutes in length.

What is the tone of your novel? If it is humorous, try to highlight that in your synopsis. If it is literary then stay in that genre. In other words, no comedic trailers for a book with a serious tone and vsv.

You will need music to match the tone you want to set. Music, again, is many times copyrighted. However, here are a few sites that offer free music and/or sound bites. Also check out Stonewashed and Incompetech which both have some great music. If you come across any other sites that offer free music, please feel free to post a comment.

So, write your synopsis and download your music (to the same folder as you downloaded your pictures earlier) and next time we’ll put it all together.

19
Aug

The Making of a Book Trailer ~ Day 2

   Posted by: Lynnette   in Creating a Book Trailer

Okay, so hopefully you’ve had time to view a few book trailers and now have an idea of what you would like yours to look like. To see what mine looks like you can go here.

It will be helpful to you if you have a specific idea of what you are looking for. So take a few minutes to plan out your trailer.

The next step in creating your book trailer is to find the pictures. When looking for pictures keep in mind that many of the pictures on the Internet are copyrighted. There are several sites where you can sign up for an account and buy pictures for a fairly reasonable fee. There are also several sites where you can get free pictures - but many of them you have to sign up for an account. Just do a google search for ‘free pictures’ or something along that line and you will get plenty of returns.

The site I like to use is Flickr. You’ll notice that the link takes you to the ‘Creative Commons’ section of that site. Many of the photos on Flickr are copyrighted, however the ones in the Creative Commons area have user-friendly licenses associated with them. I only used the ‘Attribution License’ photos. These photos are denoted with the word ‘By:’ in a circle. You can use these pictures freely, and even make changes to them, as long as you give the author credit.

Click the ‘See More’ link under the Attribution License section. Then you will be able to search for specific types of pictures. Here I should put a caveat - you may run into some offensive pictures.

When you find a picture that you think you may use, click into it and you will be given the option of different sizes that are available for download. Select the size you want (I went for larger sizes, though not always the largest) and click download. (It will help you later if you have all your pictures in the same folder, so I suggest that you make a specific folder on your computer to put all your pictures into. Mine was called, “Book Trailer Images”.) Don’t forget to keep a log of the photostream names for the pictures you want to use - later you will need these in order to credit the authors.

Alright, you are ready to go! Have fun downloading your pictures. I recommend that you download more than you think you will use.

If any of you have links to royalty-and-copyright-free picture sites, please comment with the url.

Next time we will talk about finding music.

13
Aug

The Making of a Book Trailer ~ Day 1

   Posted by: Lynnette   in Creating a Book Trailer

What is a book trailer you may ask? Well, you’ve all watched a bazillion (yes, that is a highly technical term) movie trailers - intriguing ads intended to pique your interest so you will watch the film. A book trailer has the same purpose - basically, it is an ad for your novel, with the goal of making everyone who watches it run right out to buy your book.

Creating a book trailer will be one of the most enjoyable aspects of your marketing experience. I had a lot of fun creating mine.

There are several aspects to consider when creating a book trailer. There are two basic styles that I have seen. There is the documentary approach, where the author parks themself in front of a picturesque (or not-so-picturesque) scene and talks about what a great book they’ve written and why you should read it. The style I prefer is more of a movie style. These show the story happening in pictures or video-clips with either readable words or a voice-over of a short, intriguing synopsis. I’ve also seen a combination of these two styles where the author speaks the synopsis.

First, go to YouTube and search for the term ‘book trailer’. Watch a few and get a feel for the type that intrigue you. You can also find several Christian ones on Copestone Fiction’s website. I personally find an author yammering on in front of his bookcase about what a great book he’s written pretty boring. But, that may be just the kind that get your attention and make you want to pick up the book.

Keep costs in mind as you peruse the trailers - cost in time as well as money. When I started to create the book trailer for my first book, Rocky Mountain Oasis, I wanted to use video clips. This book is a historical romance so I was looking for clips of cowboys and western themes. I found some and was very excited until I saw the cost! One short 20-30 second clip ranged from $1000.00 to $5000.00! That’s quite a lot of mulla when you consider that you will need several clips to make a movie. Now, if you have your own video camera you can create your own clips. But consider the time it will take, not to mention finding ‘actors’ to model for you etc. For this reason I chose to use still pictures. We’ll talk more about where to find them later. Once you’ve decided what style of book trailer you want to create you are ready for the next steps.

I am going to talk specifically about how to create the movie-type book trailer using still pictures. But even if you want to create a different style, I’m sure you will be able to glean some tips from the next several posts. So I hope you will tune in next time to learn more.

9
Aug

Manifesto…

   Posted by: Lynnette   in Uncategorized

Hello and welcome to my blog. I am a new author of Romantic Christian Fiction who is just discovering the infinite possibilities for publicity on the great www. This blog will focus on ways to publicize fiction on the Internet. If you are a new fiction writer or a newly published fiction author this is the place to come for book publicity ideas - and not just ideas, but actual concrete instructions on how to do them.

As authors, we tend to think that our job is writing and our publishers (once we find one) will take care of all the publicity and marketing. However, as most of you know, this is just not the case. Unless your name is Ted or Karen your publisher probably doesn’t have a very large publicity budget set aside for you. So what’s an author to do?

Well, you could hire a publicist. However, many will tell you, publicists don’t like to take on fiction - unless there is some ‘in-the-news’ issue that is tied to your book. Plus, let’s just be blunt, they are expensive.

You could hide in your closet and pray that God will miraculously make Oprah fall in love with your book and invite you onto her show. However, I believe there is quite a bit of truth in what Benjamin Franklin once said, “God helps those who help themselves.” (I know, God is a God of mercy and does help the helpless, too.) Yes, God encouraged you when you were down, gave you ideas for your plot-line, and maybe even brought your book to the attention of your editor at just the right time - I’m not saying God does not help us. But God didn’t type your book for you, or submit it to publishers and agents - you had to do some work. It is the same with publicity. God will help us, but we must do some work.

So one thing an author can do is get down and dirty and start DOING something. Just remind yourself you can’t do it ALL at once. I recently took a very interesting class on internet marketing from Randy Ingermanson. (www.advancedfictionwriting.com/blog) He said a very profound thing in our class that got me to thinking (a real feat!). He remarked that when you go to a restaurant you don’t order everything on the menu - you only eat one meal. Then you can go back another day and order something else. The old, ‘how do you eat an elephant?’, ‘one bite at a time’ scenario.

So pull up a chair, have a seat, and order up a meal - just one. You have to start somewhere. Hope you’ll join me.

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